Internet Marketing Basics

when it comes to marketing online then it is used for gaining more exposure, increasing customers and leads and boosting sales. In this article, I will be sharing with you what I feel it takes to be an internet marketer.

What is Internet Marketing?

Also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

The Impact of Social Media

According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of August 2017 Facebook had approximately 2.5 billion active users worldwide, comprising 26.3% of the global online population (Statistica).

Getting Your Business Online

If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook - you can create a business Facebook page in less than an hour. However, if you want more control over your online presence, a customized website is more appropriate. Ideally, you should have both a website and a social media presence, with each linking to the other.
Affiliate marketing is a kind of referral marketing where you share profits with fellow marketers in exchange for promoting each other’s products.

SEO – Search Engine Optimization

when it comes to internet marketing then I believe search engine optimization can get you some of the best reaches and exposure - I personally prefer SEO over social media marketing - it will allow you to get found for your keywords in the major search engines which will mean free targeted traffic.